WaterRower proudly displayed its brand new line of wooden fitness products to health & fitness attendees. The products, branded Pure Design Fitness, are intended for home and commercial markets and include: Swing kettle bells, Wall bars, WaterWorkx and WeightWorkx Training Stations. With a strong emphasis on design and great attention to detail these wooden fitness products are sure to please. Reactions were very positive and retailer demand was apparent. Pure Design Fitness will launch publicly in Q4 of 2011.